As a young man, Sterling Williams sang in a small upscale church in Bryan, Texas near the College Station Texas A & M School and in the E. A. Kemp High School choir. After graduating from high school, Sterling relocated to Los Angeles, California and his first stage appearance was at the Redd Foxx Club. Following the music, Sterling soon was in Memphis, Tennessee and made the acquaintance of Paul Richmond, Gene "Bowleg" Miller, and John Richburg. However, it was Paul Richmond who engineered Sterling's first three recordings, which were, "Believe in Me", "Look What Love Can Do" and "You're Too Busy Talking". Sterling's next relocation found him in Detroit, Michigan as the opening act for Joe Tex at the famed Feltz Lounge. Not being one to let grass grow under his feet, Sterling left Detroit and headed for Chicago, Illinois. In Chicago, Sterling's career expanded to include gospel, as he secured the lead singing role for the Hebrew Spiritual Singers. Although, Sterling loved Gospel singing and the joy it brought so many, his heart still craved his old rhythm and blues roots. After two years with the Hebrew Spiritual Singers, Sterling resigned as lead vocalist, and returned to the Chicago R&B scene.

Chicago had the clubs and Sterling got the gigs. He sang at such legendary places as Teresa lounge, Peppers Blues in the Loop, Queen Bee's Lounge, and the Ghetto Club. Sterling was also fortunate enough to perform with King Earnest, Junior Wells, Lefty Diz, and the phenomenal Luther Allison. While performing in Chicago, Sterling also worked with John Edwards of the Spinners, as well. For Sterling, this was a grooming period and it served to polish his style and vocal rendition, and it shaped Sterling Williams, the writer. In 1980, Sterling left the windy city and returned to Los Angeles where he performed with Mary Love, as well as Lorenzo Holden and the Brothers Four Band. There was little doubt in the minds of the critics and the audiences that Sterling was one of the Chitlin' Circuits favorites; however, it would be Sterling's ability to write original lyrics and sang those songs from his soul that would finally put his career in the "jumping off" position. His first album, "One Day At A Time", was an independent effort and radio stations throughout the South lit up the airwaves with Sterling's lyrics and voice.

Several trade magazines gave Sterling excellent reviews on the CD, "One Day At A Time", and this recognition earned Sterling featured spots in Living Blues, UK/Vibe, Soul Express, Voices from the Shadows, Blues and Rhythm, The Gospel Truth, and Jack The Rapper. Always searching for the best of the best, Sterling Williams signed with Ecko Records. In 2006, Sterling's CD, "Brand New Man" was released by Ecko. This CD features the multi talents of Sterling Williams. His voice fired by the years of musical experience gained from as far west as Los Angeles, the Chicago Midwest, the entrance to the Mississippi Delta, which is Memphis, and the blues of Texas, this Ecko Records CD, "Brand New Man" is one that caters to all Rhythm and Blues fans.